The sixth chapter is entitled, Win Hearts and Minds. This is a brief summary of Chapter Six:
Communicate from the Heart
1. Listen, listen, listen.
2. Communicate across platforms.
3. Simplify your messages.
4. Paint vivid images.
5. Build on your credibility and show confidence. (Go to page 180 to read a letter written by Sheikh Mohammed.)
6. Master the art of storytelling.
A Positive Discourse
"I believe that positive energy and optimism help us to take up any challenge in life and to succeed in even the most difficult tasks. I also believe that positive energy is contagious: we can transmit it to others." -Sheikh Mohammed
Significance, Not Just Success
A committed philanthropist and a welfare advocate, Sheikh Mohammed stressed that the UAE has always worked hard for the stability of this region and upheld its historic responsibility to all the people in the Arab world. -Jarrar, p. 191
The Sheikh CEO: Lessons in Leadership
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